Branding Strategy, Identity Design and UX/UI Design

Our branding and UX/UI helped Snacked, a healthy snacking company, launch in 40+ stores across India

Brief

The brief was to position Snacked as a fun alternative to healthy snacking.

We were asked to design the logo as well as create the UX/UI for snacked’s unique platform. During this process, we also got the opportunity to design the packaging for their range of trail mixes.

Solution

“Snacking like a squirrel” was the inspiration for our logo with fun and approachable being our key attributes to be used across all our design.

The website and packaging needed to come across as artisanal, but yet not homegrown. Designaren delivered the packaging design with a graphic + typographical treatment to product names with a visual that represented the key ingredients in the trail mixes.