Branding & Identity Design and UX/ UI Design

We branded The Citizens' Archive of India, a personal stories archival company

Who they are

The Citizens’ Archive of India aims to record and archive the personal stories of Indian citizens who have witnessed India develop into the nation we see today.

What we did

The initials, C and I, form the A in the logo, while also forming a “box” to represent archiving. The colour red represents passion, life and excitement and black represents mystery, power and boldness. All of these being attributes of the stories that CAI would discover. Not only did we work on the logo, but we were also involved in the creation of the website and collaterals.

The Designaren Team are great to work with! Niraali has always taken an extra effort when giving her input and helping us meet deadlines. She takes the time to understand the requirements of the project as a whole before laying out design options and executing the final product – be it our website, or even a smaller product like a presentation deck or leaflet.

-Malvika Bhatia, Project Head