Brand Strategy, Identity and Packaging
We built the brand for the first on the go, ready to eat halwa product
Our client wanted to make halwa more accessible and hence crafted a product that would be easy to eat in a single-serve, ready-to-go container. Their goal was to introduce this Indian dessert, with a modern twist, as an alternative to western dessert.
What we did
We designed a simple logo that conveyed the making of halwa in a kadhai. The packaging reflects the modern flavours of Halwa Craft.