UX/UI expertise for Pureblu a SaaS platform
We helped streamline service management for this HVAC service provider through an easy to use and robust tech platform
What we did
We worked on the persona-building for their various stakeholders (Pureblu admin, partner admin and technicians), user experience design through wireframes for both the mobile app and desktop and finally the user interface design as a simple and easy to use tech platform.
Understanding the business objectives, as well as the current offline user journey was important and allowed us to put together a roadmap of the UX opportunities. A user-first approach was adopted to work through every existing offline pain point and then create a robust list of functionalities and experiences that the new platform should have.
A user wise flow was created to assess screens and functionalities. This was used to create high-fidelity wireframes which became our first prototypes. Using this, we tested the flow and experience and made relevant adjustments post user-feedback to finalize the wireframes.
The final UI is simple, familiar to an android user and easy to navigate.
"Working with designaren was great because they really understood the business objectives we were trying to achieve. More importantly, they were readily available during critical times such as the technical implementation of the app."”
-Manish Jain, Advisor to MyGlamm, Pureblu and BuiltBy