Branding Strategy and Identity Design

Our branding and identity helped Schützen launch - both online and in stores across India

Our brief

Schützen was entering a competitive market of car and bike cleaning supplies. They approached us to position them as strong, masculine and clean image.

What we did

Designaren was involved in not only the logo design but also the designing of the bottle, along with the label design.

The labels were designed to keep the focus on the application of the individual product, while still maintaining the overall brand image.

We also provided Schützen with brand guidelines for them to adhere to for all their future print and digital designs.

We conceptualized the shape and form of the bottle and worked closely with the client and the bottle manufacturers until the final output of the bottle was perfected.